Free Starter Guide by Nicolas Thanh
- Jun 20
- 3 min read
WildMeets XIII: From Scratch to Scale
A growth journey—starting from scratch to scaling up is our signature biz speed dating night — and this time, we’re spotlighting the founders who dared to do things differently.
If you've been around the Wildcats community for a while, you’ve probably heard of Nicolas Thành — ex-hostel owner turned founder and team productivity expert. He’s not here to sell you overnight success. He’s here to tell the real story: the wins, the losses, and everything in between.
This Saturday at WildMeets XIII, Nico returns with a live session that’s as real as it gets. No fluff. Just the hard-earned lessons from someone who’s built teams, scaled operations, and made peace with the messy middle of entrepreneurship.
Whether you’re launching your first project or fixing the fifth, Nico’s insights will help you skip the guesswork and get focused fast.
Your Next Free Starter Guide Starts Here
Want to get a head start before the talk?
Nico has put together a powerful, free starter guide for early-stage founders and small teams who want to grow without losing their minds.
👇 Dive in now:
The No-Nonsense Guide to Start & Scale Your Business — Fast
By Nicolas Thành
Founder, Team Productivity Expert, Ex-Hostel Owner who learned it the hard way so you don’t have to.
Why This Guide?
Too many new businesses die in the planning phase.
This guide keeps you moving forward. It works like a checklist. With just enough structure to avoid chaos, and just enough freedom to let your ideas breathe.
THE MUST-HAVES
A Clear Operations Manual
Answer 3 simple but powerful questions:
What makes your company unique? Write down your vision, mission, values, unique selling point (USP), elevator pitch, and what success looks like.
Who does what, when, and how? Clarify roles, job descriptions, daily/weekly checklists, SOPs (Standard Operating Procedures), tools, and access permissions.
How do you onboard a newbie in 1 day? Prepare training materials, review processes, mentorship, probation period plans. New hires should say: “Wow, I know exactly what to do here.”
A Realistic Growth Plan
Don’t overcomplicate it. Cover the essentials:
Who are you selling to? Define ONE precise target audience.
How do they buy? Build an online booking/payment system.
How do they find you? Make sure your online presence is active & consistent — Google, social media, local platforms.
Does your place look great in person? Keep your store/front desk fresh and welcoming.
Does your brand feel cohesive? Have clear colors, fonts, and tone of voice. (A simple mood board works!)
Control the Customer Journey
Map out the entire flow:
From “Who’s this?” → “Take my money!” → “I’ll tell my friends about you!”
Pro tip: Keep a simple FAQ for customers and staff — so answers are instant, not hidden in your brain.
Lead Like a Pro — Starting Day One
Take care of yourself first: sleep, move, eat well. Energy is your secret weapon.
Show up as the best version of you: healthy, confident, well-groomed.
Guide your team:
Explain your operations manual & growth plan.
Clarify why each task matters.
Build a team culture where people help each other win.
Keep improving your 3 pillars: operations, growth, customer journey.
Focus your time on high-value work:
New products & services
Big partnerships or events
Premium clients
Community & raving fans
Staying visible (social media, PR)
Learning new tricks to stay ahead
THE MUST-DITCHES
Some things slow you down. Leave them behind:
Long, fake financial forecasts nobody uses.
Trying to look impressive. Real business makes you humble. Your results will talk.
Running on empty. If you burn out, so does your company.
Being “nice” instead of kind. Kind people tell you the truth, even if it stings — and that truth saves you time and money.
In Short
👉 Keep it simple.
👉 Build daily habits.
👉 Listen to real feedback.
👉 Stay healthy.
👉 Document what works so you don’t repeat mistakes.
Always got your back,
Join Wildcats.io
📚 Ready to dig in?
Use it. Share it. Adapt it.
This is yours now. Tweak it for your own business and share it with a fellow builder who needs a boost.
Want more? DM Nico or visit scaleinpeace.com — let’s make entrepreneurship a little less stressful and a lot more fun.
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