Dear Entrepreneur: Your Sales Funnel Is Leaking

Dear Entrepreneur, you are doing the hard part. You have built a product. You are marketing it. You are getting attention. The top of your funnel is working. People are clicking, showing up, booking calls, downloading trials. And yet, the results are not landing. Revenue is not matching the effort.

Here is the uncomfortable truth. Your sales funnel is leaking.

Not at the top, where things are flashy. But somewhere quieter, deeper in the funnel. The place where conversions should be happening. The cracks are subtle but costly, and if you do not fix them, you are burning both money and momentum.

Dear Entrepreneur,

Your Messaging Is Not Landing

If your offer is not converting, start by revisiting what you are actually saying.Are you clearly solving a real problem? Are you speaking your customer’s language or your own? Are you differentiating yourself, or disappearing into a sea of sameness?

Too many founders write landing pages or emails that explain what the product does instead of what it does for the customer. Features over outcomes. Buzzwords over clarity.

Fix the leak

• Lead with pain points, not product specs

• Use real customer language, not marketing jargon

• Make it obvious in five seconds what you do, who it is for, and why it matters

Your Follow Up Is Weak or Nonexistent

Leads do not always convert on the first touch. Or the second. Or even the fifth.If your follow up game is inconsistent or overly generic, you are leaving money on the table. People need reminders. They need nurturing. They need you to prove you are paying attention.

And yet, most businesses treat follow up like a checkbox. Send one email, maybe two, and move on. That is not a funnel. That is a sieve.

Fix the leak

• Build an intentional follow up sequence that is personalized, spaced out, and helpful

• Use automation, but do not lose the human touch

• Track responses and adapt your timing based on buyer behavior

Pro tip. The fortune really is in the follow up. Most deals are closed after the initial excitement has faded.

Your Onboarding Is Full of Friction or Forgotten

Let us say your lead does convert. They sign up. They buy. But then, silence. Confusion. Second thoughts.This is where a lot of churn happens. In the first few hours or days after the sale. Poor onboarding can reverse a win. Your new customer came in warm, and you let them go cold.

They do not know what to do next. They do not see value fast enough. They are not supported. And soon, they are gone.

Fix the leak

• Guide new users with clear and simple next steps

• Offer personal outreach early. Even just one check in message can make a difference

• Make sure customers experience a meaningful win quickly. That first moment of insight is everything

Great onboarding does not just reduce churn. It increases referrals, testimonials, and upgrades.

The Funnel Is Not Broken. It Is Just Leaking.

If your leads are slipping away, it does not always mean you need more traffic, more ad spend, or a better CRM. Sometimes, the most powerful move is to stop and repair what you already built.

Because every leak you plug is revenue you reclaim.

So ask yourself

• Are we truly speaking to our customer’s pain?

• Do we have a strong and thoughtful follow up system?

• Are we delivering value right after someone says yes?

Fix those and you do not just improve conversions. You build trust, loyalty, and sustainable growth.

Always have your back,

Wildcats

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