community engagement | Wildcats Community

Dear Entrepreneur: This City Doesn’t Need Another Cafe. It Needs a Vision

Walk through the streets of Đà Nẵng on any given weekend and you’ll feel it—the buzz of youthful energy, the comfort of curated aesthetics, the hum of espresso machines and ambient playlists floating from yet another carefully designed cafe. Every block seems to boast a new spot, each with slightly better lighting, slightly trendier fonts, or slightly stronger matcha.

Jul 213 min read

Dear Entrepreneur: Culture Isn’t Company Perks. It’s What Happens After 9pm.

It’s not the free coffee, the branded hoodies, or the Friday shoutouts. Culture is who stays late to fix the mess. It’s how your team handles tension, feedback, failure and each other when no one’s watching.

Jun 293 min read

Dear Entrepreneur: The Most Expensive Thing You’re Doing Is Trying to Please Everyone

Saying yes to every client, building every feature, softening your voice to stay “relatable”—it’s costing you. Time, clarity, money, momentum. This post breaks down how people-pleasing quietly kills startups: by diluting your focus, draining your team, and leaving you with a product no one actually loves. Bold brands win. The rest blend in and burn out.

Jun 153 min read