It’s not the free coffee, the branded hoodies, or the Friday shoutouts. Culture is who stays late to fix the mess. It’s how your team handles tension, feedback, failure and each other when no one’s watching.

Saying yes to every client, building every feature, softening your voice to stay “relatable”—it’s costing you. Time, clarity, money, momentum. This post breaks down how people-pleasing quietly kills startups: by diluting your focus, draining your team, and leaving you with a product no one actually loves. Bold brands win. The rest blend in and burn out.

Behind the Biz: Entrepreneur Spotlight #9 Meet Kelly Lyon and her Creative Business Dear Entrepreneurs, this week we’re thrilled to shine...

Dear Entrepreneur, Have you ever found yourself sitting at a quaint coffee shop in Da Nang, scrolling through endless advice on your...

Behind the Biz: Entrepreneur Spotlight #2 Meet Joey Nguyen, the Crystal Queen ✨ Joey, a senior at Greenwich University Danang, isn't your...

Behind the Biz: Entrepreneur Spotlight #1 🌟 This week, we shine the spotlight on Cameron Moniz, a seasoned entrepreneur who has made...