You are doing the hard part. You have built a product. You are marketing it. You are getting attention. The top of your funnel is working. People are clicking, showing up, booking calls, downloading trials. And yet, the results are not landing. Revenue is not matching the effort.

Walk through the streets of Đà Nẵng on any given weekend and you’ll feel it—the buzz of youthful energy, the comfort of curated aesthetics, the hum of espresso machines and ambient playlists floating from yet another carefully designed cafe. Every block seems to boast a new spot, each with slightly better lighting, slightly trendier fonts, or slightly stronger matcha.

Struggling to build a lasting Da Nang business amidst tourists? Learn how to create impact and stay grounded in this guide for founders.